12 years ago today, Murielle Scherre started up her lingerie brand ‘la fille d’O’.
She started designing lingerie, firstly for herself, refusing compromise between a perfect fit and beautiful esthetics.
In those 12 years la fille d’O not only makes avant-garde lingerie and swimwear, but promotes a healthy image of women by using real, beautiful women to model the lingerie at their shows.
This was one of the reasons why in 2008 I asked Murielle to photograph her Devilles Harem Girls.
Dressed in her lingerie, they perform burlesque shows at parties and events, and carry a sense of femininity and fun.
Happy birthday la fille d’O!